Amazon, the leading online retailer has introduced a subsidized rate Kindle into the fast emerging e-reader space in order to prevent new players to enter the market. This market has seen a huge surge since the launch of Kindle last year, as many new devices have been launched since then and that too at very competitive prices.
It was important that Amazon revised the price structure of Kindle in order to retain its leadership position. This latest Wi-Fi Kindle is priced at $US139 and will be up for sale later this month. You can place pre-orders for this device through the online store of Amazon.
This latest device has several features that will prove to a great draw for the users. It is very slim at just one third of an inch, almost thin as a magazine and is extremely lightweight at 10.2 ounces. It is very fast in terms of transferring a book and you don’t even need a PC. With a 3G wireless network you can directly download books to your Kindle. It offers coverage across 100 countries.
The display gives a feel as if you would feel as if you are reading a real book. It enables you to carry your own library with you, as you can store up to 1500 books in it. Other features include a very long battery life, connectivity with social networking sites and a PDF reader. Another very interesting feature is the ‘read to me’ option, where you can hear the content being read to you by the device.

